The Story Behind the Fish

Shane and Dana Lucas started Fishetarian out of a passion for fishing, cooking & eating delicious, health conscious seafood.

Shane, an avid fisherman for over 40 years, is hopelessly addicted to the sport! Additionally, he has been selling seafood for over 20 years “ fresh off the dock!” For this reason, he has been nicknamed, “The Seafood Guru!”

His parents Jim and Peggy Lucas purchased the Lucas Wharf fish dock in 1973 and opened the Lucas Wharf restaurant 30 + years ago. For many years, Shane’s Dad, Uncle and Grandfather ran the vessel “The Silver Seas” which trawled for ground fish and pink shrimp off the California North Coast.

Shane’s parents taught him everything they know about fishing, the seafood business, and about serving quality, delicious food. The name of our market came about because Shane’s wife, Dana, a vegetarian for many years, naturally became a “Fishetarian” when she met Shane.

Together, they share a belief in sustainable fishing and farming practices. Additionally, they use local and organically grown products whenever possible and 100% compostable, earth friendly greenware in the market! Shane is also in the wholesale fish business and has sold fish for over 20 years. He can definitely be called a Seafood Expert! Or you can just call him a “Fish Monger.”

Either way, only the finest fish makes it into the case at the Fishetarian Fish Market in Bodega Bay, CA. Shane hand selects the daily catch each day, so come on out and pick some up to share with your friends and family!

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